Fred Butler: It’s A London Thing – An Insider’s City Guide


Fred Butler Its a London Thing by Fred Butler

Fred Butler Its a London Thing by Fred Butler

Every city is best discovered through the eyes of a local, and Fred Butler definitely ticks that box. In her first book ’It’s A London Thing’, the accessories designer and style blogger collects her most exclusive recommendations and allows readers to dive deep into one of the world’s coolest cities. She introduces the best that North, East, Central, South and West London has to offer. Whether you are looking for museums, stores, parks, eateries, bars or nightclubs, each of Fred’s tips come with a personal anecdote and colourful pictures taken by the author herself and photographer Tara Darby.


Fred has been living in London for over a decade – enough time to have established an elaborate network of friends that could not be more creative if they tried. She and her talented pals combine many facets of life in the UK capital in the fields of fashion, art, music, design and food, which they desperately want to share. Throughout the book, readers will stumble upon Top 5 lists carefully compiled by Fred’s inspiring friends and notable public personalities. Fashion designer Zandra Rhodes shares her most favourite colourful places in town; James Massiah, famous poet, assembles his preferred spoken word events; and British illustrator Julie Verhoeven recommends the best pound shops. More lists feature workout spots, green getaways and beauty shops, among others. At the end of the 192-page book, Fred picks out some remarkable annual events that no visitor should miss out on, one for each month of the year.


‘It’s A London Thing’ is a cool and vibrant city guide, topped off with the author’s shiny personality. As exciting as Fred Butler herself, this book provides an insider’s view on a town that is so much more than Buckingham Palace and Camden Market. Forget conventional travel guides and get your hands on this gem instead – for authentic local insights and, ultimately, a truly unique London travel experience!



London-based Fred Butler is a style blogger and accessories designer. She has designed outstanding pieces that have been worn by the likes of Lady Gaga, Björk and Nicki Minaj – some of the most exceptional and iconic artists of our time. She has also teamed up with brands such as Barbie and Swatch to create colourful futuristic collaborations. Other projects include working for the likes of Vogue Italia and The Sunday Times Style.


Fred compiles her creative work on her blog Fred Butler Style, which has become one of the UK’s leading style guides. On her instagram @fredbutlerstyle, she also shares her impressions of daily life.



For your chance to win a copy of ‘It’s A London Thing’, write an e-mail to with the subject “sweepstake”! Good luck!


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