{"id":10851,"date":"2020-02-11T15:17:48","date_gmt":"2020-02-11T15:17:48","guid":{"rendered":"https:\/\/www.meininger-hotels.com\/blog\/?p=10851\/"},"modified":"2020-03-13T13:33:33","modified_gmt":"2020-03-13T13:33:33","slug":"social-media-ambassador-workshop-2020","status":"publish","type":"post","link":"https:\/\/www.meininger-hotels.com\/blog\/social-media-ambassador-workshop-2020\/","title":{"rendered":"Social Media Ambassador Workshop 2020"},"content":{"rendered":"

Social Media Ambassador Workshop – Content Erstellung & Storytelling<\/h2>\n

Das Arbeiten f\u00fcr MEININGER hat einige Vorteile. Wir unterst\u00fctzen die Talente unserer Mitarbeiter gerne. Sie sollen dazulernen und neue F\u00e4higkeiten entwickeln, die ihren Lebenslauf bereichern.<\/p>\n

Im Januar 2020 haben wir einen Workshop durchgef\u00fchrt, bei dem es um die Erstellung von Inhalten und um Storytelling f\u00fcr unsere so genannten Social Media Ambassadors ging. Was sind Social Media Ambassadors? Und wie wird man einer von ihnen? Vielleicht sollten wir kurz erkl\u00e4ren, warum wir\u00a0den Social Media Ambassador Workshop \u00fcberhaupt initiiert haben.<\/p>\n

\"Social<\/h2>\n

Warum also dieses Programm? <\/strong><\/h2>\n

MEININGER betreibt derzeit 30 Hotels und wir wachsen best\u00e4ndig weiter. Es ist nicht leicht, \u00fcber alle Events und News aus allen MEININGER-St\u00e4dten informiert zu bleiben. Wir m\u00fcssen aber unbedingt die besten und aktuellsten Inhalte \u00fcber alle unsere Hotels anbieten. Und genau ist der Grund, warum jedes MEININGER-Hotel einen Social Media Ambassador ernannt hat. Die Ambassadors erstellen Inhalte f\u00fcr Social-Media-Kan\u00e4le, so dass unsere G\u00e4ste \u00fcber das gesamte Angebot von MEININGER in jedem Haus informiert sind. Auf diese Weise k\u00f6nnen wir auch die besten Insider-Tipps liefern: Welche Restaurants bieten die besten lokalen Spezialit\u00e4ten? Welche Veranstaltungen sollte man nicht verpassen? Und wo lauern die Touristenfallen?<\/p>\n

\"Social<\/h2>\n

Workshop \u00fcber Inhalte und Storytelling<\/strong><\/h2>\n

Wir haben 30 Social Media Ambassadors von MEININGER aus verschiedenen Hotels und mit unterschiedlichem beruflichem Background zu unserem Workshop \u00fcber Inhalte und Storytelling nach Berlin eingeladen. Sie hatten dort die Gelegenheit, von unserem internen Social-Media-Marketingteam und von der Vortragsrednerin, Influencerin und Reisebloggerin Amandine Hach zu erfahren, wie man ansprechende visuelle Inhalte erstellt.<\/p>\n

Das Marketingteam begr\u00fc\u00dfte die G\u00e4ste zum Workshop in der MEININGER-Zentrale in Berlin.<\/p>\n

Die Ambassadors bekamen eine Einf\u00fchrung in das Prinzip des Storytellings und erfuhren, warum es so wichtig f\u00fcr Social Media ist. Sie erhielten einen \u00dcberblick, eine Checkliste f\u00fcrs Foto-Shooting und Zielvorgaben f\u00fcr die Inhalte. Amandine beschr\u00e4nkte sich aber nicht auf Fototipps, sondern gab auch Hinweise, wo sich gute Inhalte finden lassen.<\/p>\n

Nachmittags besuchten wir das MEININGER-Hotel Berlin Tiergarten<\/a>. Dabei bekamen die Social Media Ambassadors die Gelegenheit zu zeigen, was im Workshop gelernt hatten. Sie wurden gebeten, Bilder und Videos verschiedener Zimmer sowie der \u00f6ffentlichen Bereiche wie Bar, Lounge und G\u00e4stek\u00fcche zu machen. Und sie besuchten ein lokales Highlight: die Markthalle unweit des MEININGER Berlin Tiergarten.<\/p>\n

Nach dem ereignisreichen Tag luden wir die Ambassadors in ein typisch deutsches Restaurant gegen\u00fcber unserem MEININGER-Hotel Berlin Tiergarten ein, wo sie die Spezialit\u00e4ten der einheimischen K\u00fcche probieren konnten.<\/p>\n

Wir hoffen, bald weitere wertvolle Inhalte unserer gewissenhaften Social Media Ambassadors zu sehen, damit unsere G\u00e4ste mit n\u00fctzlichen Tipps f\u00fcr ihren Aufenthalt im MEININGER-Hotel versorgt sind.<\/p>\n

\"Social<\/p>\n

Wie wird man nun also Social Media Ambassador bei MEININGER?<\/strong><\/h3>\n

Zun\u00e4chst einmal m\u00fcssen Sie nat\u00fcrlich zum Team der MEININGER-Hotels geh\u00f6ren.<\/p>\n

Dann m\u00fcssen Sie Spa\u00df an Fotos und Videos haben. Kenntnisse und Interessen im Bereich Social Media sind ebenso erforderlich.<\/p>\n

Und drittens: Sagen Sie dem Hotelmanager Bescheid!<\/p>\n

Ein gro\u00dfes Dankesch\u00f6n geht an alle Teilnehmer, die diesen Tag zu einem unvergesslichen #meiningermoment gemacht haben! Wir freuen uns schon auf unseren n\u00e4chsten Workshop f\u00fcr die Social Media Ambassadors.<\/p>\n","protected":false},"excerpt":{"rendered":"

Social Media Ambassador Workshop – Content Erstellung & Storytelling Das Arbeiten f\u00fcr MEININGER hat einige Vorteile. Wir unterst\u00fctzen die Talente unserer Mitarbeiter gerne. Sie sollen dazulernen und neue F\u00e4higkeiten entwickeln, die ihren Lebenslauf bereichern. Im Januar 2020 haben wir einen Workshop durchgef\u00fchrt, bei dem es um die Erstellung von Inhalten und um Storytelling f\u00fcr unsere …<\/p>\n","protected":false},"author":2,"featured_media":10844,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"loftocean_post_format_gallery":"","loftocean_post_format_gallery_ids":"","loftocean_post_format_gallery_urls":"","loftocean_post_format_video_id":0,"loftocean_post_format_video_url":"","loftocean_post_format_video_type":"","loftocean_post_format_video":"","loftocean_post_format_audio_type":"","loftocean_post_format_audio_url":"","loftocean_post_format_audio_id":0,"loftocean_post_format_audio":"","loftocean-featured-post":"","loftocean-like-count":0,"loftocean-view-count":5747,"loftocean-enable-content-navigation":"","loftocean-content-navigation-position":"","loftocean-content-navigation-heading":"","loftocean-content-navigation-label":"","loftocean-content-navigation-icon":"","loftocean-map-location":"","loftocean-map-latlng":"","loftocean-map-auto-latlng":"","eaven_single_post_hide_thumbnail":"","eaven_single_post_template":"","eaven_single_post_sidebar":"","eaven_hide_before_page_content_ad":"","eaven_hide_after_page_content_ad":"","eaven_advanced_classname":"","footnotes":""},"categories":[24,253],"tags":[394],"acf":[],"yoast_head":"\nSocial Media Ambassador Workshop 2020 | MEININGER Hotels<\/title>\n<meta name=\"description\" content=\"Bei MEININGER f\u00f6rdern wir gerne die Talente unserer Mitarbeiter. 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