The MEININGER hotel group is celebrating a major milestone in its growth and expansion strategy, entering the French hotel market with its fifth opening this year: the MEININGER Hotel Paris Porte de Vincennes. The project is being brought forward with French development partner Covivio.
The opening marks the beginning of MEININGER’s strategy to become the market leader in French hybrid hotel market. Three more national hotel projects are currently under development in Lyon, Bordeaux and Marseille, which will combine MEININGER's typical service and comfort of an international budget hotel with exceptional facilities and a flexible room structure that is unique in the industry.
"France is the world's leading tourist destination and a very important market for us. In 2018, almost 90 million travellers from all over the world visited the country, drawn by its rich art and culture, long history, unique architecture and of course excellent cuisine. We are all the more delighted to have opened the first MEININGER Hotel in the French capital now," says Hannes Spanring, CEO of MEININGER Hotels.
He adds: "With our industry-unique hybrid hotel concept, we offer a completely new type of accommodation in France. This makes us a pioneer and serious new player in the market. Our goal is to achieve massive growth in France in the coming years and increase our capacity to 885 rooms and 2,601 beds in the country by the end of 2021 alone."
Stylishly-elegant new building with comfort and service
The MEININGER Hotel Paris Porte de Vincennes will become one of the group's flagship properties, with 249 rooms, 946 beds in total, a gross floor area of 8,000 sqm and a diverse food and beverage offer. A 24-hour reception, lobby, lounge, breakfast room, outdoor terrace, bar and the MEININGER-typical guest kitchen and game zone will all be found on the ground floor.
The project is being brought forward in partnership with Covivio, a European leader in hotel investment and owner of the building on Boulevard Carnot. “We are very proud to support MEININGER in its first French hotel and as it grows across Europe. It offers a hybrid product that has never been seen in France with one concept for different types of customers. We are confident in the success of this new innovative offer in Paris,” comments Dominique Ozanne, Deputy CEO Covivio.
Architecturally, the new building bears the signature of Daniel Vaniche (DVVD Architectes) who designed a dynamic, multi-layered hotel building that offers state-of-the-art environmentally friendly design and is a vibrant addition to the surrounding area. The building’s rooms, facilities and installations are all designed to ensure a smooth day-to-day operation. The interior design, by Axel Schoenert Architect, is inspired by the French capital itself and refers to Parisian codes, the bohemian Paris and elements of nature which can be found throughout the decoration, colors and materials. The elegant, high quality furnishings create an inviting, cosy atmosphere, and on the ground floor guests can expect a stylish, light-flooded, spacious lounge.
Great connections across the city
Located in the 12th arrondissement close to the popular city park and recreation area Bois de Vincennes as well as the Paris Zoo, the MEININGER Hotel Paris Porte de Vincennes offers individual, group and business travellers a peaceful retreat in the bustling capital city. Numerous restaurants and cafés in the hotel surroundings invite you to stroll as well as the four-kilometre-long Coulée verte René-Dumont – an idyllic walking path connecting the Place de la Bastille with the 12th arrondissement. World-famous Parisian landmarks including the Eiffel Tower, Louvre, Arc de Triomphe, Notre Dame and Disneyland or are easily accessible thanks to excellent public transport links via the nearby tram station Alexandra David-Néel and the line 1 metro station Porte de Vincennes.
This is the hotel group’s fifth new opening this year. On 6 August 2019, the company inaugurated its second hotel in Belgium, the MEININGER Hotel Bruxelles Gare du Midi. This was preceded by the opening of the MEININGER Hotel Heidelberg Central Station on 24 July, the MEININGER Hotel München Olympiapark on 25 March and the MEININGER Budapest Great Market Hall on 18 March. The MEININGER Hotel Lyon Centre Berthelot, another operation in partnership with Covivio, will open its doors in December 2019.
The group is planning further openings globally, including market entry in the USA and elsewhere next year, and plans to operate a total of 34,000 beds internationally by 2024.