malin widmarc nilsson press

MEININGER hotels have appointed Malin Widmarc-Nilsson as Head of Commerce. Malin will be in charge of the sales, marketing, revenue and e-commerce departments.

Malin is an experienced sales and marketing professional, with 24 years of international working experience in the hotel industry. She joins MEININGER from Norse Hotels Scandinavia where she was working as Director of Sales & Marketing. Based in Stockholm Malin has been with Norse Hotels Scandinavia since 2012 where she was responsible for sales and marketing of 13 Accor branded hotels in the budget and mid-market sectors.

Previously, she has worked as Director of Sales & Marketing at the Pullmann Munich, as Director Sales and Marketing for Nikko Hotels, Düsseldorf, as Area Sales Manager for Starwood Hotels and Resorts in Berlin, Dresden and Leipzig and also with Accor and Dorint Hotels in Cologne. Malin started her career in London and has worked in a variety of hotel operations in Sweden, Switzerland and Germany with international hotel chains.

Malin who has a degree in Hospitality Management from Johnson and Wales University, USA will be relocating to Berlin to take up her new assignment.

Navneet Bali, CEO of MEININGER hotels, says: “We are happy to welcome Malin at MEININGER. With her rich hotel experience across European markets she is a valuable addition to the MEININGER team. We look forward to continue to successfully develop our sales, marketing and e-commerce strategy together with her in the future.”

Malin Widmarc-Nilsson on linkedIn:


MEININGER is a subsidiary of Holidaybreak Ltd, the European Education & Leisure specialist activity travel group. Holidaybreak Ltd is a subsidiary of Prometheon Holdings (UK) Ltd, which is a part of Cox & Kings Ltd. Cox & Kings Ltd, is listed on National Stock Exchange and BSE Ltd and also on the Luxembourg Stock Exchange.

MEININGER provides the service and comfort of an international budget hotel with a combination of regular and multi-bedded rooms, guest kitchens and game zones. The central location, high quality furnishings and good value appeal to a variety of business and leisure customers. With innovative design and an enthusiastic team supporting it, MEININGER hotels provide a unique hotel experience that has proven popular with guests from across the world.

The bedrooms range from traditional double rooms through to rooms with multiple beds and dormitories, and are tailored and adapted to the particular target market the hotel is catering to in a specific location. The unique layout and design of a MEININGER Hotel enables it to cater equally to school groups, families, individual travellers and corporate guests.

MEININGER currently operates 16 hotels in Europe, with a total of 7,025 Beds in 10 European cities including Amsterdam, Berlin, Brussels, Frankfurt, Hamburg, Cologne, London, Munich, Salzburg and Vienna. It has ambitious plans for growth, and is keen to establish a presence in all key European cities within the next five years.

In the ‘Treugast Investment Ranking 2013’, the MEININGER Group achieved an AA rating. The group is headquartered in Berlin.

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