From 19 January 2022, the MEININGER Hotel Marseille Centre La Joliette will welcome its guests. This makes the southern French port city the hotel chain's fourth location in France after Paris, Lyon and Bordeaux. The hotel group is planning further openings this year in Germany.
Marseille, the southern French port city on the Golfe du Lion, is not only the sunniest city in France, but also the second largest. The former European Capital of Culture is constantly reinventing itself-especially in the former port district of La Joliette, which has been completely redesigned as part of the Euroméditerranée urban renewal project and is now the site of the latest MEININGER hotel. "The Euroméditerranée is a district rich in culture and attractions for locals and visitors alike. I am pleased to introduce the MEININGER hotel in Marseille as the latest addition to our rapidly growing portfolio in France," says Ajit Menon, CEO of MEININGER Hotels.
New museums and business centers within walking distance
For culture buffs, the MEININGER hotel is perfectly located, as around 80 percent of Marseille's new cultural facilities are in the Euroméditerranée area. In addition to the new museums, several shopping and business centers have also sprung up here, such as Les Docks de Marseille and Les Terrasses du Port. "As an important economic and cultural center, the architecture of La Joliette plays a key role in the new life of this forward-looking neighborhood," says Ajit Menon and continues: "The location is very attractive for various guest segments."
A construction certified with HQE Excellent Level
The new building at 25/27 Rue de Forbin consists of two parts connected by the ground floor with reception, lobby, bar and the MEININGER-typical public areas such as game zone and communal kitchen. The building, built by the family-owned real estate development group COFFIM, is HQE (High Quality Environmental standard) Level Excellent certified and meets high acoustic requirements. "In essence, COFFIM is a developer that is very involved in the field of serviced residences and hotels," says Thibault Dutreix, COFFIM's Managing Director. "By delivering this innovative concept, COFFIM is demonstrating its expertise in the hybrid hotel segment. This project reflects the convictions of our group, which is focused on new forms of hospitality and the evolution of uses.
Common rooms, a green courtyard and pétanque court
In addition to the communal kitchen, which can be used by all guests, and the laundry room with washing machine and dryer, the new MEININGER Hotel Marseille Centre La Joliette has a charming feature: numerous fruit trees and herbs grow in the inner courtyard. Here, guests can take their breakfast or drink a coffee. The icing on the cake is the regionally typical pétanque court. "The MEININGER concept appeals to various guest segments and is so far unique in Marseille. The flexible structure of our rooms appeals to families, educational and leisure groups, backpackers and business travelers," says Menon.
The interior design is inspired by the history and colors of the city
As is customary for all MEININGER hotels, the interior design of the new hotel in Marseille also reflects the culture of the location. The team from Karawitz, an interior design firm based in Paris, drew inspiration from the Mediterranean metropolis' vibrant past, its ancient port and the nearby turquoise-blue bays of the Calanques. With delicate hues borrowed from nature, colorful mosaics and modern-arabesque design details, the designers* created a maritime atmosphere.
Further new openings of MEININGER Hotels planned for 2022
With the new opening in Marseille and locations in Paris, Lyon and Bordeaux, the hotel group now operates a total of over 2,600 beds in France. "Our goal is to expand MEININGER's hybrid hotel concept in new and existing markets such as France and Germany," says CEO Menon. Two more hotel openings in Germany are already planned for 2022-in Bremen and Dresden.