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Spring 2022 could not have gotten off to a better start for MEININGER Hotels—on 25 May, the hotel chain will open a new property between Bremen's main train station and the new long-distance bus terminal. It is the 13th location in Germany and already the second new opening this year.

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Press release Bremen Opening

Spring 2022 could not have gotten off to a better start for MEININGER Hotels-on 25 May, the hotel chain will open a new property between Bremen's main train station and the new long-distance bus terminal. It is the 13th location in Germany and already the second new opening this year.

Prime location by the new long-distance bus terminal

The MEININGER Hotel Bremen Hauptbahnhof has 126 rooms with 378 beds, and forms part of the development around the new long-distance bus terminal being built in the Hanseatic city. Just a few minutes' walk from Bremen's central train station, the location offers excellent connections to local and long-distance public transport. Almost all tram and bus lines stop within walking distance. Bremen's Old Town, featuring landmarks such as the historic town hall, Böttcherstrasse and the Schnoorviertel district, is just 15 minutes away. Numerous shopping and entertainment options await within walking distance in the surrounding area, such as the City Gate shopping center, the Übersee Museum, and a cinema. "We are looking forward to the opening of the new location on the Weser River," says Thomas Hagemann, COO of MEININGER Hotels. "Bremen is an economic and cultural hub in northwest Germany. The connection to the overseas port in Bremerhaven and the numerous sporting events alone attract thousands of visitors every year," Hagemann adds.

The city of Bremen is pleased to be strengthening Bremen's tourism industry

Maike Schaefer, Senator for Climate Protection, Environment, Mobility, Urban Development and Housing, also welcomes the new opening of the hotel and emphasizes: "I am very pleased that the hotel, parking garage, office and retail space, as well as the premises for bus passengers, will soon be completed. As part of the contractually agreed construction schedule, the focus has now turned to the actual central bus terminal, with a view to offering a modern platform for bus passengers. As such, we are setting an important course in the context of the the transition to more environmentally friendly transport and climate protection. At the same time, with the parking garage in conjunction with the central bus station, we are creating a park-and-ride option right at the heart of the city. And what's more, the hotel provides further attractive overnight accommodation, thus strengthening tourism in our city."

Open architecture & plenty of natural light

The hotel, with its double and multi-bed rooms for up to four people, extends over a total of seven floors within the 42-meter HIGH11 high-rise building - with a unique view over the Hanseatic city from the upper floors. The first floor of the elegantly structured building featuring a concrete facade is framed by continuous arcades and floor-to-ceiling windows. The light-filled entrance hall with mezzanine floor, breakfast area, the typical MEININGER guest kitchen, and the game zone is an open space for encounters-and not just for hotel guests. In the future, passengers of the new remote bus terminal will also be able to enjoy culinary delights in the lobby and hotel bar. "The MEINNGER Hotel Bremen Hauptbahnhof is a place to stay and feel good, for hotel guests, travelers and the people of Bremen themselves. The building's architecture underlines this concept of openness and exchange quite wonderfully," Hagemann elaborates. Regarding the expected mix of guests, Hagemann adds, "In addition to business and leisure travelers, we also expect tour groups, including school classes and clubs."

Hanseatic modernity on the inside

The hotel's interior design picks up on Bremen's cultural facets, guiding guests through themed worlds that include the Bremen Town Musicians, tradition, and urban graffiti street art. In the public areas, futuristic design and a unique lighting concept likewise echo the Hanseatic city's nickname, the "City of Space". The design of the guest rooms is inspired by the four heroes of the Grimm fairy tale: donkey, dog, cat and rooster, which represent four different color worlds. The Kai Ratschko design office is responsible for the interior design.

Urban revitalization of the location

In terms of consulting, concept development and marketing, this property development project is supported by the Robert C. Spies Group, a real estate group with a nationwide presence. "This architecturally sophisticated project sets a significant example and provides new impetus for the positive urban development of Bremen's city center. The diverse uses of the hybrid building complex will ensure urban revitalization, while providing high-quality accommodation at the location in the future," emphasizes Jens Lütjen, executive shareholder at Robert C. Spies, adding, "We are convinced that the HIGHeleven will develop into an innovative landmark-including beyond Bremen's borders". The construction of the new, and now complete HIGHeleven was carried out by Buhlmann Immobilien GmbH.

Further new openings planned for 2022

With the new opening in Bremen and 12 other locations in Germany, the hotel group currently provides more than 6,500 beds in Germany. "Our goal is to expand MEININGER's hybrid hotel concept into new and existing markets," comments Hagemann. Two more hotel openings within the existing markets of Germany and Italy are planned for later this year-in Dresden and Venice.

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With the signing of the contract for a hotel in Krakow, the hotel group expands its portfolio in Poland. A MEININGER hotel is also currently being built in Warsaw. The opening of both hotels is planned for 2023.

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With the signing of the contract for a hotel in Krakow, the hotel group expands its portfolio in Poland. A MEININGER hotel is also currently being built in Warsaw. The opening of both hotels is planned for 2023.

MEININGER Hotels and Polish real estate developer Fronton have signed a deal for a 503-bed and 135-room hotel in Krakow, scheduled to open in the summer of 2023. The deal was brokered by Pawel Nowakowski, owner of PNConsulting. "We are delighted with this successful cooperation between our Polish partners," explains Ajit Menon, CEO of MEININGER Hotels. "The MEININGER Hotel in Krakow is being built in an excellent location with a future-orientated infrastructure project for the region."

Hotel with rooftop terrace in the heart of the city

The new MEININGER Hotel is being built east of Old Town in the Grzegórzki district within a group of historic houses that will consist of three buildings. The plan is to renovate an existing building and its associated garden house in addition to adding another garden house, which is already under construction. A rooftop terrace with two inner courtyards (one with a breakfast terrace and the other with an expansive green space) will form the heart of the complex. "The concept of MEININGER Hotels, which counts leisure travelers in addition to school classes among its guests, fits perfectly into Grzegórzki's surroundings. The architecture plays a central role in this," says Eugeniusz Batko, CEO of Fronton. As with the hybrid hotel chain's other buildings, the hotel facilities will include multi-bed rooms for up to six people, a guest kitchen with washer and dryer, a bar and a game zone. All buildings will be connected via the ground floor.

Direct connection from the hotel to Main Station and the airport

The hotel is located along the new railroad line between Krakow Main Station and Rudzice. After completion, guests will be able to travel directly from the airport to the new Grzegórzki station, which is only two minutes from the hotel. Directly opposite the hotel is also the Hala Targowa market hall, known for its wide selection of regional products. Sights in the neighborhood, which is known by locals for its restaurant and bar scene, include the new Opera House, the Botanical Garden and Jagiellonian University, where Nicolaus Copernicus once studied. From the hotel, it's just a few minutes by tram or a 15-minute walk to historic Old Town. The main train station is a ten-minute streetcar ride and a 15-minute walk away. The Jewish quarter of Kazimierz is within walking distance, just 15 minutes from the hotel.

Krakow: Former capital in the south of Poland

Krakow, the former capital of Poland and home to the second oldest Central European university, has a rich cultural heritage. The medieval Old Town, Wawel Castle and the Jewish quarter of Kazimierz are UNESCO World Heritage Sites. Krakow remains a vibrant center for art and culture, as well as an important center for science. In 2000, Krakow was elected European Capital of Culture, and since 2013, the city has held the title of UNESCO City of Literature.

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MEININGER Hotels has signed a lease agreement securing the hotel group's operation of a former 434-bed hostel in Venice Mestre. The opening of the property on behalf of the MEININGER Hotels Group is planned for the second half of 2022.

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MEININGER Hotels has signed a lease agreement securing the hotel group's operation of a former 434-bed hostel in Venice Mestre. The opening of the property on behalf of the MEININGER Hotels Group is planned for the second half of 2022.

MEININGER Hotels is actively moving forward with its growth plans in existing markets. As recently as January 2022, the hotel group opened its fourth property in France, and Germany, its largest market with 13 properties, has two new openings planned for this year in Bremen and Dresden.

Venice: Third location in Italy

In addition to Milan and Rome, Venice will soon be the third location for MEININGER Hotels in Italy. In this southern European country, the hotel group's number of beds will grow to more than 1,000 after the opening of the Venetian property. Only minor adjustments will be required for the seven-story building before its mid-2022 opening. "We are delighted with this new addition to the MEININGER portfolio, which meets our stringent quality standards. The building itself is in very good condition, and we are keeping the majority of the furniture in the guest rooms and public areas, while refreshing the concept in our unique MEININGER style," explains Ajit Menon, CEO of MEININGER Hotels.

"We would like to particularly thank the building owner, Deka Immobilien, for placing their trust in MEININGER Hotels for this new adventure, and we look forward to building a long and fruitful partnership with them," says Nicolas Capelle, Vice-President Development and Asset Management of MEININGER Hotels.

Mestre district: 434 beds in a central location

With a total floor area of 4,500 square meters, the building offers 434 beds and 112 rooms, including double rooms as well as multi-bed rooms for up to six people, which can either be used privately by families or groups or shared among guests traveling alone. "The previous hostel was among the most well-known for young group travelers and backpackers in Venice Mestre. We will continue to remain attractive to these target groups while diversifying our guest mix. Families and business travelers will also certainly feel at home here," explains Ajit Menon, CEO of MEININGER Hotels.

As with other MEININGER hotels, the Venice location will also feature a guest kitchen, game zone, washer and dryer in addition to a bar and spacious public areas. From the Venice-Mestre train station, just a five-minute's walk from the hotel, guests can reach the lagoon city of Venice within ten minutes by bus or train.

For many a dream destination, for others an architectural masterpiece with countless Romanesque and Baroque churches and magnificent palaces: Venice, a UNESCO World Heritage Site since 1987, is also the cradle of 15th and 16th century Venetian painting, with famous artists like Bellini, Titian, Giorgione, Veronese and Tintoretto. Throughout the year, cultural festivals such as The Carnival of Venice and the world-famous Venice Film Festival attract numerous visitors to the city.

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Beginning January 19, 2022, the MEININGER Hotel Marseille Centre La Joliette will welcome guests. This makes the southern French port city the hotel chain's fourth location in France after Paris, Lyon and Bordeaux, and the hotel group is planning further openings this year in Germany.

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New MEININGER Hotel in Marseille

Beginning January 19, 2022, the MEININGER Hotel Marseille Centre La Joliette will welcome guests. This makes the southern French port city the hotel chain's fourth location in France after Paris, Lyon and Bordeaux, and the hotel group is planning further openings this year in Germany.

Marseille, the southern French port city on the Golfe du Lion, is not only the sunniest city in France but also the second largest. The former European Capital of Culture is constantly reinventing itself-especially in the former port district of La Joliette, which has been completely redesigned as part of the Euroméditerranée urban renewal project and is now the site of the latest MEININGER hotel. "The Euroméditerranée is a district rich in culture and attractions for locals and visitors alike. I am pleased to introduce the MEININGER hotel in Marseille as the latest addition to our rapidly growing portfolio in France," says Ajit Menon, CEO of MEININGER Hotels.

New museums and business centers within walking distance

For culture buffs, the MEININGER hotel is perfectly located, since approximately 80 percent of Marseille's new cultural sites are located in the Euroméditerranée area. In addition to new museums, several shopping and business centers have also sprung up here, such as Les Docks de Marseille and Les Terrasses du Port. "As an important economic and cultural center, the architecture of La Joliette plays a key role in the new life of this forward-looking neighborhood," adds Ajit Menon. "The location is very attractive for various guest segments."

A construction certified with HQE Excellent Level

The new building at 25/27 Rue de Forbin consists of two sections connected by the ground floor with a reception area, lobby, bar and the usual MEININGER public spaces, such as a game zone and guest kitchen. The building, built by family-owned real estate development group COFFIM, is HQE (High Quality Environmental standard) Level Excellent certified and meets high acoustic requirements. "In essence, COFFIM is a developer that is very involved in the field of serviced residences and hotels," says Thibault Dutreix, COFFIM's Managing Director. "By delivering this innovative concept, COFFIM demonstrates its expertise in the hybrid hotel segment. This project reflects the convictions of our group, which is focused on new forms of hospitality and the evolution of uses."

A green courtyard, a pétanque court and different room types

In addition to the guest kitchen, which can be used by all hotel guests, and the laundry room with washing machine and dryer, the new MEININGER Hotel Marseille Centre La Joliette features various fruit trees and herbs grown in the inner courtyard. Here, guests can take their breakfast or enjoy a coffee. The icing on the cake is the pétanque court that is typical to the region. "The MEININGER concept appeals to various guest segments and is thus far unique to Marseille. The flexible structure of our rooms appeals to families, educational and leisure groups, backpackers and business travelers," states Menon.

An interior design inspired by the history and colors of the city

As is customary for all MEININGER hotels, the interior design of the new hotel in Marseille also reflects the local culture. The team from Karawitz, an interior design firm based in Paris, drew inspiration from the Mediterranean metropolis' vibrant past, its ancient port and the nearby turquoise-blue bays of the Calanques. With delicate hues borrowed from nature, colorful mosaics and modern-arabesque design details, the designers have created a maritime atmosphere.

Additional openings of MEININGER Hotels planned for 2022

With the latest opening in Marseille and existing locations in Paris, Lyon and Bordeaux, the hotel group now operates over 2,600 beds in France. "Our goal is to expand MEININGER's hybrid hotel concept in new and existing markets, such as France and Germany," says CEO Menon. Two more hotel openings in Germany are already planned for 2022 in Bremen and Dresden.

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Malin Widmarc-Nilsson and Nicolas Capelle have been appointed to the Executive Committee of MEININGER Hotels with immediate effect. Their addition adds further depth to the group’s Executive Committee.

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Malin Widmarc-Nilsson and Nicolas Capelle have been appointed to the Executive Committee of MEININGER Hotels with immediate effect. Their addition adds further depth to the group's Executive Committee.

International expertise in Commercial Management

Malin Widmarc-Nilsson joined the company in August 2015 with extensive international experience in commercial management. In her new role, she will lead the Commerce division, including Sales, Group Sales, Marketing, Revenue and Central Reservations which she originally developed and for which she continues to provide strategic direction and ensure accelerated growth. "Malin Widmarc-Nilsson, working with her team of experienced professionals has established MEININGER Hotels as a key hybrid hotel brand in European hospitality," says Ajit Menon, CEO of MEININGER Hotels. Prior to joining MEININGER Hotels, Widmarc-Nilsson has held senior leadership positions at multi-brand franchise hotel chains and significant hotel brands such as Accor, Dorint, Pullman, Nikko & Westin Hotels. She has lived and worked in the USA, India, Sweden, Switzerland, the UK and Germany. Widmarc-Nilsson holds a bachelor's degree in Hospitality Management from Johnson & Wales University in Charleston, South Carolina, USA.

Europe-wide expertise in Development & Asset Management

Nicolas Capelle joined MEININGER Hotels in September 2015 in the Development team and will now lead the business's Development and Asset Management. Over the last 3 years, he and his team have been instrumental to growing the MEININGER footprint from 16 to 30 hotels and broadening its geographic spread. Ajit Menon says, "Nicolas Capelle and his team have done outstanding work in recent years, entering new markets and driving expansion in Europe. In 2021 we have opened five hotels and there are more openings scheduled in 2022." Prior to joining MEININGER Hotels, Capelle worked at Motel One where he developed their hotels in the France and Benelux market. He has also previously worked at PKF hotelexperts and Hilton Hotels. He has a bachelor's degree in business economics from the Vrije Universiteit Brussels and an MBA in Hospitality Administration from Ecole hôtelière de Lausanne.

After a successful year, MEININGER Hotels continues to focus on expansion

MEININGER Hotels continues to focus on growth in both existing and new markets, including Germany, Austria, Spain, Poland, France, Italy and Southeast Europe. New openings are scheduled in Bremen, Cologne, Dresden, Tel Aviv and Warsaw. In addition to these investments, the company is focussing on digitisation. "The successful, well-booked summer, confirms continued growth in city tourism. The DACH markets in particular have recovered strongly in the last three months with average room occupancy of between 82 and 88 percent. Berlin averaged occupancy of around 90 percent between August and October," says Ajit Menon. "Demand is also being driven by pan-European travel. Over the last three months, we have witnessed strong increase in demand, especially in cities such as Copenhagen, Paris and Brussels. In October alone, these cities recorded average room occupancy rates between 80 and 88 percent."

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It has been a fruitful year for MEININGER Hotels. In the beginning of November, the group will open the doors to its newest hotel: the MEININGER Hotel Innsbruck Zentrum, the fourth MEININGER hotel in Austria. This means that in addition to Salzburg and Vienna, guests can now benefit from low-cost accommodation in Innsbruck. The new MEININGER hotel in Innsbruck is done in a fitting "Way to Mountain Adventure" theme and offers a total of 260 beds. The group's fifth 2021 opening is planned for December in Marseille, France.

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It has been a fruitful year for MEININGER Hotels. In the beginning of November, the group will open the doors to its newest hotel: the MEININGER Hotel Innsbruck Zentrum, the fourth MEININGER hotel in Austria. This means that in addition to Salzburg and Vienna, guests can now benefit from low-cost accommodation in Innsbruck. The new MEININGER hotel in Innsbruck is done in a fitting "Way to Mountain Adventure" theme and offers a total of 260 beds. The group's fifth 2021 opening is planned for December in Marseille, France.

Innsbruck is often referred to as the capital of the Alps. It is also one of the best cities for outdoor recreation in Europe. "Before the pandemic, Innsbruck reported an increase of nearly 30% in overnight stays," explains Thomas Hagemann, Chief Operating Officer (COO) of MEININGER Hotels. "We expect Innsbruck to continue to draw more visitors in the future. However, most of the accommodation in the city is quite expensive. Budget and economy lodging only accounts for 30% of the total share, and is mostly found in small, privately run hotels." For Hagemann, Innsbruck is the perfect market for MEININGER's innovative hybrid hotel concept, which appeals to both business and leisure travelers. "With its rich history and urban Alpine location, Innsbruck is a favorite stop for families, tour groups, athletes, and guests from all over the world."

Easy to access by plane or train, rooms for all needs and tastes

The hotel's 74 rooms are spread out over seven floors, and depending on the type, come equipped with up to six beds. In addition to classic double rooms, the hotel offers spacious shared rooms for families, backpackers, school classes, and other travel groups. Typical for MEININGER, the Innsbruck hotel boasts a variety of amenities such as a guest kitchen, a game zone, a bar, a washing machine and dryer, and free WiFi. It also has its very own ski and bike room that guests can use for their sports equipment. Room rates start at €42 per person per night for a double room, and €32 per person per night for a shared room.

The new MEININGER Hotel Innsbruck Zentrum was created inside a historical building expanded by an annex. The project was carried out by BW-Microliving GmbH, a development company based in Vienna and Sankt Veit an der Glan in Austria. "The rare Tyrolean stone façade makes this building special, as does its historic staircase, which we were able to preserve with technical expertise," explains Bernhard Wippaunig, Managing Partner of BW-Microliving GmbH. "Despite all the problems and obstacles associated with the pandemic, we were determined to see this project through. Without the precious help we received from the Meininger team, it would have been much more difficult to complete this stunning renovation. I am extremely proud that we were able to provide Meininger with such a beautiful hotel," affirms Bernhard Wippaunig.

The hotel is located across from the library of the University of Innsbruck in the Hötting district, a quick walk from the Old Town with its 800-year history and numerous sights such as the Goldenes Dachl. Several buses and trams stop directly in front of the hotel, allowing guests to reach the city's main train station in five minutes and Innsbruck Airport in just ten minutes. Thanks to the combination of old and new buildings, no two rooms in the hotel are alike; some have balconies, while others have large bay windows that let in lots of light. In addition, a 21 kWp (approx. 23,000 kWh) solar panel system on the roof provides part of the hotel's electricity.

Mountain references galore

"Way to Mountain Adventure" is the theme that was chosen for the interior design of the hotel. After all, the hotel is located right in the middle of the Alps. And as the saying here goes, you can really hear the mountains calling in Innsbruck. Inside the hotel, the decor is highlighted by popular mountain sports such as climbing, paragliding, hiking, snowboarding, mountain biking, and skiing. These sports are reflected in the colors and designs, and were the inspiration for the shape and style of the furnishings. Examples include furniture creatively designed with snowboards, and walls adorned with illustrations of ice axes and ski poles.

Goldenes Dachl, Hungerburg, and Alpenzoo

Innsbruck wows visitors all year long with its Old Town, narrow streets, and Late Gothic style architecture. Its best-known attraction is the Goldenes Dachl, a Late Gothic oriel in the Old Town covered with gilded tiles. Other famous sights include the baroque style Helbinghaus, Innsbruck Cathedral, the Triumphpforte, the Goldener Adler restaurant, the Innsbruck Rathaus, and the 57-meter-high Stadtturm in the middle of the city. But what really makes Innsbruck unique is its proximity to the mountains. The Nordkette, one of the four main chains in the Karwendel range, towers over the city. The Bergisel, with its famous ski jump, lies just outside the city limits. Ski areas such as Axamer Lizum, Kühtai, Patscherkofel, and even Stubaier Gletscher are just a few kilometers away and easy to reach by bus. In the summer, visitors can access numerous hiking trails directly from the city (such as the Sellraintaler Höhenweg) and mountain bike trails like the Arzler Alm. Families love to visit the Alpenzoo with Alpine marmots, birds of prey, and other animals.

Ambitious growth goals achieved, more openings planned for 2022

"Despite the many challenges that the hotel industry faced in 2020 and 2021, we were able to maintain the frequency of our new hotel openings," reveals Hagemann. "We are delighted with the new hotel in Innsbruck, and will continue to implement our ambitious expansion plans for Europe in the future." This year, MEININGER Hotels opened its first two hotels in Switzerland in Zurich and Geneva. It also opened a hotel in Bordeaux, and plans to open another hotel in France in Marseille later this year. In 2022, the group plans to open new hotels in Dresden and Bremen, among other cities.

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Geneva is the third new opening for MEININGER Hotels this year, and the group’s second Swiss location after Zurich, where a new MEININGER hotel has just opened last month. The newly constructed building in Geneva’s Charmilles district offers a total of 104 rooms and 362 beds. Two more new openings are on the agenda for MEININGER Hotels this year–in Innsbruck and Marseille. A total of five new hotels will open in 2021.

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Geneva is the third new opening for MEININGER Hotels this year, and the group's second Swiss location after Zurich, where a new MEININGER hotel has just opened last month. The newly constructed building in Geneva's Charmilles district offers a total of 104 rooms and 362 beds. Two more new openings are on the agenda for MEININGER Hotels this year-in Innsbruck and Marseille. A total of five new hotels will open in 2021.

Geneva is the second largest city in Switzerland and an extremely attractive city with many green areas, Lake Geneva and numerous cultural attractions. Additionally, the United Nations Office based in Geneva makes the city a global diplomatic center. "Geneva is an important location for the portfolio of MEININGER Hotels," says Doros Theodorou, CCO of MEININGER Hotels. "With attractions from science, culture, and diplomacy, the proximity to the Swiss and French Alps, Geneva attracts visitors from all around the world. Our goal in Switzerland is to offer guests affordable accommodation with an attractive price-performance ratio so, even travelers on a budget can discover the beauty of this city."

Flexible room concept for different guest segments

The new MEININGER Genève Centre Charmilles is nestled between city and nature, just 10 minutes by bus from the main train station and 20 minutes from the airport. In 25 minutes by bus, you can reach the famous fountain Jet d'Eau at Lake Geneva. Not far from the hotel are recreation sites like Parc des Franchises and Parc Geisendorf. The hybrid concept of MEININGER Hotels offers 104 rooms with two, three, four or six beds. "The flexible room structure of MEININGER Hotels allows for high-cost efficiency," says Doros Theodorou. "All MEININGER hotels offer classic double rooms, but also private and shared multi-bedded rooms with up to 6 beds."

Space-style interior design

As home to the CERN, the world's largest laboratory for particle physics, and Geneva being the research center for conditions in the universe at the time of the big bang, the world of physics, shapes and colors of the universe set the tone for the interior design of the hotel. Public spaces offer the MEININGER-typical guest kitchen, game zone with foosball and billiards, and bar. There is also a washer, dryer, luggage room and free Wi-Fi for all guests.

Switzerland's largest historical center & 36 museums

The Old Town of Geneva is home to Switzerland's largest historical center with St. Pierre Cathedral. It is only a few minutes' walk through the narrow streets from the cathedral to the shore of Lake Geneva with the city's most famous sight: Jet d'Eau. The water fountain, up to 140 meters high, emits 500 liters per second into the sky and has become the city's landmark. Geneva is also popular for its English Garden, the Rose Garden and the many other parks and gardens-20 percent of the city is green space. Culture enthusiasts will love the award-winning Ethnography Museum, the Patek Philippe Museum of Watches and Jewellery, Maison Tavel, a museum about Geneva's history, and 33 other museums in the most important city in western Switzerland.

New openings in 2021: Innsbruck and Marseille

"Our industry is experiencing tough times and facing many challenges caused by the pandemic and its consequences. However, we have been able to shift priorities, drive digitalization and growth, including the five new openings for 2021," says CCO Doros Theodorou. The MEININGER Hotel Genève Centre Charmilles is the second of its kind in Switzerland after Zurich. In France, the opening of a MEININGER hotel in Marseille is on the agenda this year after the MEININGER in Bordeaux Gare Saint-Jean opened this May. In Austria, another hotel will open this summer in Innsbruck.

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It is the second of five new hotels that MEININGER Hotels will open this year and the third in France: the MEININGER Hotel Bordeaux Gare Saint-Jean opened 26 May. Close to main train station Gare Saint Jean, the hotel can accommodate up to 493 guests in a total of 162 rooms. With this project, the hotel group once again emphasizes its ambitious growth plans during the pandemic.

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It is the second of five new hotels that MEININGER Hotels will open this year and the third in France: the MEININGER Hotel Bordeaux Gare Saint-Jean opened 26 May. Close to main train station Gare Saint Jean, the hotel can accommodate up to 493 guests in a total of 162 rooms. With this project, the hotel group once again emphasizes its ambitious growth plans during the pandemic.

MEININGER's typical hybrid concept

The MEININGER Hotel Bordeaux Gare Saint-Jean offers 162 rooms with either two, three, four or six beds and one large guest kitchen, free Wi-Fi, washing machine and dryer for guests, a children's play area, and game zone. "MEININGER's hybrid hotel concept serves target groups from backpackers and families to business travelers and school groups. The flexible room structure with twin and multi-bedded rooms with up to 6 beds compensates for market fluctuations and enables maximum operational efficiency at peak times," says Doros Theodorou, CCO of MEININGER Hotels. "We want to and plan to continue to expand this successful hospitality concept throughout Europe in the future."

Further openings in France, Austria and Switzerland this year

"We are looking forward to this year's new openings, which started with MEININGER's market entry in Switzerland, in Zurich in May," says Doros Theodorou. The MEININGER Hotel Bordeaux Gare Saint-Jean is the third hotel to open in France in just one and a half years, after Paris and Lyon. "During the tough times for the hotel industry in 2020 and 2021, we have been able to shift our priorities and give focus to internal company projects in digitalization, but have also managed to maintain the momentum of our opening programs," says Theodorou. By the end of 2021, a fourth hotel in France will follow. This time in Marseille, located in the district of La Joliette in the 2nd arrondissement, north of the Old Port. La Joliette is the center of France's largest urban renewal project Euroméditerranée, which represents the modernization and restructuring of the city center and former industrial port, making it the perfect location for an innovative MEININGER hotel. With Zurich, Bordeaux and Marseille, two more MEININGER hotel openings are expected this year in Innsbruck and Geneva.

The new MEININGER Hotel Bordeaux Gare Saint-Jean is located in the southern district of St. Jean, an up-and-coming neighborhood with many restaurants, bars, markets, bistros and clubs. Tram lines C and D as well as six bus lines can be reached in no time to get to the world's largest digital art center Bassins de Lumiéres or the interactive wine museum Cité du Vin. Merignac Airport is also directly connected with bus line 1 from Peyronnet station.

A city between vineyards, culture and architecture

Bordeaux is not only a city for those who love the world-famous wine that grows in the surrounding vineyards, but also for visitors to the Vinexpo Wine Fair and other international congresses. Increasingly, many culture and architecture enthusiasts are visiting the port city in France's south-west. After all, the 350 historical monuments and sights of the Old Town helped to recognize it as a UNESCO World Heritage Site in 2007. These include Esplanade des Quinconces, Europe' largest inner-city square, Cathedrale St. André, the old town hall tower, or the almost 80-metre-wide waterfront promenade on the River Garonne. The historic ensemble of Bordeaux is considered to be the largest and most beautiful within France. In just a 15-minute walk, guests of the new MEININGER hotel can reach the city center and arrange beautiful holiday pictures e.g., on the Place de la Bourse, where a huge, accessible water level impressively reflects the entire ensemble.

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MEININGER Hotels starts the season of new openings in May with a market entry: In Zurich, the hotel chain opens its first hotel in Switzerland. A second hotel will follow in June in Geneva, western Switzerland. However, the opening of the 174-room hotel in the sustainable Greencity district on the outskirts of Zurich not only marks the market entry into a new country, but also the start of a total of five new openings in the pandemic year 2021.

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MEININGER Hotels starts the season of new openings in May with a market entry: In Zurich, the hotel chain opens its first hotel in Switzerland. A second hotel will follow in June in Geneva, western Switzerland. However, the opening of the 174-room hotel in the sustainable Greencity district on the outskirts of Zurich not only marks the market entry into a new country, but also the start of a total of five new openings in the pandemic year 2021. This growth in existing and new markets is a top priority for MEININGER Hotels, along with digitalisation, streamlining the organisation and sustainability.

Limmat, Lake Zurich, Uetliberg, major banks and watch shops - Switzerland's largest city is known for its beautiful location and proverbial Swiss economy. Despite the high cost of living, Zurich is considered a city with an extremely high quality of life. In addition to chic shops, the city on the Limmat also has a lively art scene and many leisure activities. Anyone who lives here can consider themselves lucky. And so can anyone on holiday here, because Zurich is always worth a trip. "And thanks to MEININGER, there is now also affordable accommodation in Zurich - without compromising on service and comfort," says Doros Theodorou, CCO of MEININGER Hotels. A stroll through the picturesque alleys of the old town takes you past the Lindenhof, the town hall and the Grossmünster. From Bürkliplatz you can enjoy the fantastic view over the lake to the peaks of the Swiss Alps. Those interested in culture can visit the Zurich Opera House, one of the 14 art museums or the Cabaret Voltaire, where Dadaism was born in 1916.

From the sustainable Greencity to the old town in ten minutes

The new MEININGER Hotel Zurich is located at Zurich-Manegg station in the sustainable Greencity district. It takes around ten minutes by S-Bahn to reach the city centre, and 30 minutes to Zurich Kloten Airport. In Greencity, the name says it all: 100 per cent of the supply comes from renewable energy sources, the environmentally friendly mobility concept offers, among other things, two car-sharing locations and ten per cent of the parking spaces are reserved for electric vehicles. "Greencity will develop from a showcase project for sustainable urban neighbourhoods into an established living, working and living space, it will hopefully serve as a model for many more urban building projects and stand for the proof that quality of life and responsibility are very compatible," says Theodorou. Already, new restaurants, cafés, shops and flats - all sharing the same sustainable vision - are continuously springing up in the green district. And on the doorstep are the green slopes of the Sihl Valley, with their extensive hiking trails inviting visitors to beautiful excursions into the Swiss mountains.

Where Dadaism complements the hybrid concept

The new hotel building, designed by the renowned Zurich architectural firm Gigon/Guyer, has 174 rooms with a total of 582 beds on six floors. True to the MEININGER hybrid concept, there are twin, 3-, 4- and 6-bed rooms. Of course, the new hotel - in keeping with its location - has been awarded the LEED Platinum and greenproperty Silber sustainability certifications. The interior design was inspired by the art style of Dadaism. Unusual furniture, decorations and design elements allude to the art movement of the early 20th century, which is intended to promote uninhibited fantasy and express irrationality. As in every MEININGER hotel, there is also a guest kitchen in Zurich, a game zone with foosball

table, washing machine, dryer, luggage room, free wifi, a bar and various card and board games to borrow. By the way: although you can spend a lot of money eating, drinking and shopping in Zurich, the prices at the new MEININGER Hotel are kept within limits. One night in a double room costs from 43 euros per person, in a dormitory from 21 euros.

Affordable solutions for increased demand

As to why MEININGER decided to enter the Swiss market, the company's CCO, Doros Theodorou, explains: "In recent years, a lot of supply has entered the Zurich hotel market, putting pressure on prices and occupancy rates. The creation of new demand generators, such as urban development projects in Zurich West and Europaallee, as well as growing passenger volumes at Zurich Airport, caused demand to grow. This trend will continue despite the pandemic. The long-term outlook is positive. Furthermore, with our product we are tapping into new guest segments for whom an overnight stay in Zurich was not very affordable until now. The international reputation as an important financial centre and corporate headquarters as well as the high attractiveness as a tourist destination mean stable prospects in a secure environment. Last but not least, Zurich is a big name especially among American and Asian tourists as well, and these numbers will continue to rise. We have carefully analysed the developments of the Zurich hotel market in recent years and incorporated them into our conservative calculations."

Zurich is followed by Innsbruck, Bordeaux, Geneva and Marseille

The MEININGER Hotel Zurich is the first of its kind in Switzerland. In June, a second hotel will open in Geneva. In France, the new openings of MEININGER Bordeaux and Marseille are scheduled for this year, and in Austria, MEININGER Innsbruck will open in May. "We are looking forward to this year's new openings and plan to continue our ambitious expansion in Europe in the long term," says the CCO of MEININGER Hotels.

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Expansion, new market entry and more hotel projects in the pipeline - MEININGER Hotels is pushing ahead with growth plans. Investments in digitalisation and sustainability, and priorities in creating a leaner organisation as the group moves forward are also high on the priority list of items being moved forward during lockdown.

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Expansion, new market entry and more hotel projects in the pipeline - MEININGER Hotels is pushing ahead with growth plans. Investments in digitalisation and sustainability, and priorities in creating a leaner organisation as the group moves forward are also high on the priority list of items being moved forward during lockdown.

Despite Europe-wide travel restrictions and a room occupancy rate of only 30 percent in European hotels, MEININGER still sold 1.3 million beds last year. "Clearly, as a result of the pandemic our industry is facing many challenges," says Doros Theodorou, CCO of MEININGER Hotels. "But looking at the positive aspects of the last year, we have been able to shift priorities relatively quickly, and with the downtime found the time to work on many internal pending projects of digitalisation and other. Additionally, we have also maintained momentum with our opening programme, as well as creating a more streamlined business. We're pleased to report that as a result MEININGER hotels will open in Zurich, Geneva, Bordeaux, Marseille and Innsbruck this year."

A MEININGER hotel for the Austrian Alpine metropolis Innsbruck

After the renovation of the building opposite the Innsbruck University Library, the fifth MEININGER Hotel in Austria after locations in Vienna and Salzburg, will open this summer. It will include 74 rooms with a total of 259 beds, as well as its own ski and bike room, attracting guests with sporting ambitions to this new Alpine city hotel.

Market entry in Switzerland with openings in Zurich and Geneva

With new hotels in Zurich and Geneva, MEININGER is entering the competitive Swiss market. Both hotels are expected to open this summer.

Its Zurich hotel, with 174 rooms and 582 beds, is being built in the new sustainable Greencity district in the south of the city, not far from the popular recreation areas on the River Sihl. By public transport guests can reach the city centre from the MEININGER Hotel Zurich quickly and in an environmentally friendly way, and there are also two car sharing services in the immediate vicinity of the hotel. Greencity is 100 percent powered by renewable energy sources.

In the French-speaking part of Switzerland, in Geneva, 104 new rooms with a total of 368 beds are being built under the direction of MEININGER Hotels. The location in Switzerland's second largest city occupies an important place in the MEININGER portfolio. After all, Geneva is not only a diplomatic centre but also an international showcase for science. Lake Geneva, the museums and other cultural attractions as well as the hotel's proximity to the Swiss and French Alps should all attract additional visitors.

Two new MEININGER hotels in France: Bordeaux and Marseille 

The new hotel building in Bordeaux will be the third MEININGER hotel to open in France within just one and a half years (Lyon and Paris opened at the end of 2019). Planned to open in May 2021, it is located near the main train station, Saint Jean, and offers guests 173 rooms with 526 beds. The building was designed by French architect Patrick Arotcharen, who integrated parts of the old façade of a former building into the new design. A further location is planned for France in 2021 too, with the doors of the MEININGER Hotel in Marseille set to open for the first time at the end of the year.

Doros Theodorou, CCO of MEININGER Hotels, said: "MEININGER Hotels' hybrid concept differs from other hotel brands on the national and international market. We appeal to leisure and business travellers, backpackers, groups and families. The flexible room structure, combined with the option of renting just one bed in a dormitory, allows MEININGER to respond to requirements from a range of guests each season. We continue to see enormous growth potential in all markets, especially those for price-sensitive guests, including Switzerland."

Investments and expansions determine the future

MEININGER Hotels also intends to invest in other markets in the future. Doros Theodorou: "We are very excited with our openings this year and plan to continue our expansion across Europe post-pandemic knowing that MEININGER's hybrid concept provides plenty of opportunities."

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