Good sleep is essential not only at home, but also while traveling. Based on this shared understanding, MEININGER Hotels and bett1 are entering into a long-term partnership with the goal of offering guests a contemporary level of sleep quality across MEININGER Hotels.
"Anyone who travels frequently knows how important good sleep is. Together with bett1, we ensure that our guests wake up feeling genuinely rested, even when they're on the road. Because for us, good sleep isn't a luxury, but a clearly defined standard that our guests can rely on," says Ajit Menon, CEO of MEININGER Hotels.
Long-term partnership with a clear rollout strategy
A key milestone of the collaboration is the planned opening of the MEININGER Hotel Barcelona Fira Gran Via in summer 2026, where all rooms will be equipped with bett1’s BODYGUARD® Anti-Kartell-Matratzen® as part of a sponsorship.
As of today, the MEININGER Hotels in Leipzig, Vienna, Paris, Lyon, and Munich already feature this mattress model. Going forward, the rollout will be gradually expanded to additional properties as part of ongoing renovations and upgrades. In addition, the partnership will be made visible in participating hotels as well as across various marketing and communication channels.
"We’re excited to have MEININGER Hotels as our first major partner in the hospitality sector. This allows us to consistently bring our commitment to high sleep comfort into everyday travel, making our product available not just at home, but also on the road," adds Adam Szpyt, Managing Director of bett1.
Two Berlin brands, one shared promise to quality
Both bett1 and MEININGER Hotels are headquartered in Berlin. MEININGER Hotels, founded in 1999, currently operates 36 hybrid hotels across ten European countries, with around 5,872 rooms and over 20,700 beds. The partnership addresses the growing importance of restful sleep in the hospitality industry: MEININGER is strengthening its quality and positioning strategy in the guest experience segment, while bett1 is expanding into the hotel sector as an additional application area, enabling international target groups to experience its product directly in their travel environment.
About MEININGER Hotels
MEININGER Hotels’ hybrid concept combines the service and comfort of an international budget hotel with shared facilities such as a guest kitchen and a game zone. Each hotel offers excellent value for money, a highly central location, high-quality amenities and a flexible room structure. Accommodation options range from classic double rooms and private multi-bed rooms to beds in shared dormitories. Each hotel’s unique design reflects the character of its local surroundings and appeals to diverse target groups through flexible hospitality solutions. MEININGER currently operates 36 hybrid hotels in Europe with around 5,872 rooms and more than 20,700 beds in 26 European cities including Kraków, Cologne, Amsterdam, Berlin, Copenhagen, Milan, Paris, Rome and Vienna. Additional hotel projects are currently in development.
About bett1
Since 2004, the Berlin-based online retailer has established itself in the mattress market, pioneering direct-to-consumer sales via the internet. The BODYGUARD® Anti-Kartell-Matratze®, developed in Germany, has been purchased over 5 million times. On the review platform Trustpilot, the company has received more than 165,000 reviews and ranks as "Excellent" (as of April 2026). bett1 is headquartered in Berlin and is led by Managing Director Adam Szpyt.
